Product design is a new interdisciplinary which appears in modern society. It comprehensives the using of the knowledge of nature, society and human subject, coordinates technology and art, dose the product design and research around the people-oriented design concept, makes our products become more accordance with people's psychological and physiological needs, creates a better survival and life style for human. The essence of industrial design is an innovation, the key link of translating technology, art and culture into productive forces, an important part of modern service industry.

  This major aims to cultivate the senior specialized talents, with comprehensive development of morality, intelligence and physique and aesthetics of students, with solid comprehensive development of industrial design theory knowledge, basic skills, basic qualities, and can be engaged in design, management, research or teaching work which focuses on product innovation.