The foundation A.V.E.C. ( From French “assisted living child of heart”) assists families of children with heart disease, and would soften their stay at Bordeaux University Hospital Haut-Levêque. It connects, child, doctors and relatives united for the same cause, and wish to make the stay easier for everyone.
So I developed the concept of the ampersand showing the permanent link between the association, parents, children, doctors, and donors. I later declined this identity on posters, and a platform of “crowdfunding“ facilitating access to the gift campaign.